15th Global Supply Chain and Logistics Summit
17 November 2022
Dubai (U.A.E.)



Vaibhav Mittal

Vaibhav Mittal
Chief Product Officer, RouteMagic

A tech geek at heart, Vaibhav is a firm believer in continuous productivity improvements, and is always on the lookout for intelligent ways to get more done while putting lesser effort. With an undergrad in Computer Science from NSIT(Delhi, India), MBA from UCLA, Anderson School of Management (LA, US) and 18 years of experience in enterprise  software, Vaibhav has a deep understanding on how technology can be leveraged by businesses to improve their operational efficiency and increase revenue.

Vaibhav Mittal is currently the Chief Product Officer for RouteMagic ( RouteMagic is UK’s leading B2B last-mile software solution enabling wholesalers, manufacturers and distributors to digitize their ENTIRE order->cash cycle, leading to over 30% reduction in costs and 14% increase in sales. Vaibhav worked closely with 50+ customers during their digital transformation journey. He incorporated the learnings from these roll-outs to further enhance RouteMagic, thereby making the product vertically deep (covering all the customer nuances out of the box) and yet super-easy to use and adopt. As a result, the time and effort required for RouteMagic implementation  is 1/10th that of a traditional ERP software.

Prior to RouteMagic, Vaibhav spent 10 years as part of Devfactory/Trilogy leadership team and was instrumental in acquisition & integration of 30+ enterprise software companies. Post acquisition, he would work with the respective CEOs to identify & flesh-out the step-function enhancements to their software products. He would then lead the R&D team to develop proof-of-concepts of these enhancements.

Ping Vaibhav for an insightful discussion w.r.t: private equity, post-acquisition integrations, technology product management, innovations that lead to 10x improvements, power of simplicity and standardization, challenges in B2B last-mile distribution.

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